Have you ever noticed that almost every blogger, big or small, has a section on their website sharing the tools and resources they use use? Some offer this information with no restrictions, but the smart ones put this behind an opt-in form.


Because we as people are naturally curious.

We stumble across a blog that we like, and as creators, we want to know what tools and resources they are using to build such impressive stuff.

You know exactly what I’m talking about.

You have checked out these list of resources before and probably even given up your valuable email address for one or two of them.

I know I have.

Which is why this training is all about quickly creating a tools and resource lead magnet to help turn your curious visitors into curious subscribers.

What makes the tools and resources lead magnet so valuable?

The value of this particular lead magnet is two fold.

The first reason being that it invokes the visitors since of curiosity about something they perceive could help them replicate your output.

The second reason being that you can add affiliate links inside this document without coming across as spammy.

That said, don’t be a tool and make this lead magnet filled with tools and resources you don’t actually use just because they offer affiliate links.

People are giving you their email because they genuinely want to what you like to work with.

Don’t sell them out for a few extra bucks.

What makes up a tools and resources lead magnet?

The best part of building this lead magnet is that it is super fast to put together compared to some others you could do.

Since you are recommending tools and resources you already use, there is very little research and thought that has to go into the meat of this document.

The tools and resource lead magnet is made up of 3 key types of pages. These pages include:

A welcome and introduction page

This is the first page right after the cover where you can think your visitor for subscribing, share a little bit about who you are, and explain why you created this document and what you hope the reader gets out of it.

A short review of each tool or resource

This is the meat and potatoes of the document. Each tool or resource will have a page dedicated to them where you can share a short review, a screenshot, and affiliate link.

A call to action page

This is the last page of your document where you encourage the reader to take an action of some sort. This is usually to buy a product or service of yours, participate with more content on your site, or to share the documents opt-in page on social media

Getting started building your lead magnet

Grab the FREE Workbook

Grab this workbook to help you plan out your tools and resources lead magnet. Download the Workbook

Step 1. Write Your Introduction Page

It is easy to get hung up on this page, not know what to write, and just delete it altogether.

But, that would be a mistake.

This page holds a ton of value because it introduces you, your expertise, and your document in a single page.

There is an easy formula for filling the white space on this page, simply write the following:

  1. Thank the visitor for checking out your site and opting in to your lead magnet.
  2. Briefly introduce yourself and your expertise
  3. Explain why you created this lead magnet and what you hope they get out of it
  4. Close with a call to action like asking them you follow you on social media, share the opt-in page, or introduce themselves via email.

Step 2. Create a List of Resources

Its best to start the creation process with a list of tools and resources rather than adding them on the fly.

It just makes the whole process go faster and helps to keep your thoughts and affiliate links organized.

The best way to do this is to create a spread sheet with the following columns:

  • Product Name
  • Website
  • Affiliate Link
  • Link to Screenshot

If you are asking yourself how many tools and resources you should share, 10 is a good number. Any less and the document doesn’t seem valuable. Any more and the document becomes spammy, even worse, it becomes much more work to create and maintain.

Step 3. Grab Screenshots of Resources

This step is optional, but it adds a lot of value to your document. Its certainly possible to just add a written review of why you like each product, but adding an image of the tool goes a long way. It helps make the document more scan-able and give the reader less text overwhelm.

Here are a few of my favorite tools grabbing screenshots:

Amazing Screenshot Extension

Skitch by Evernote https://evernote.com/products/skitch

Step 4. Write a Short Review of Each Resource

Keeps these reviews fresh and engaging. Don’t talk about the features of the products and technical jargon about them. Write about why you like them. Anyone can go find a butt load of reviews about any tool or resource, but the person who downloaded your lead magnet wants to know why you choose to work with these tools.

Here are a few prompts to get you thinking:

  • Why did you start using this resource in the first place?
  • Why do you continue to use this resource instead of others?
  • What is your favorite part about this resource?
  • How does this resource solve a problem that others were not?

Step 5. Decide on Your Call to Action

A good lead magnet should never have an “ending” and the tools and resource lead magnet is no exception. Once a visitor has finished consuming your document, don’t leave them hanging. Encourage them to take action. Tell them what to do next.

Do you want your visitor to:

  • Share your opt-in page on social media?
  • Reach out and introduce theme self to you?
  • Visit a sales page for a entry level product or service?
  • Schedule an appointment or call back?

Making it Pretty and Putting it All Together

Once you have the above steps completed, you should have all the information you need to start building out into a downloadable PDF that you can attach to your opt-in.

It is important to remember that quality counts here.

Nobody wants to give up their email address for a poorly formatted list of links in a Word doc.

Spend some time creating a good looking book cover and well designed pages.

If you aren’t a designer, don’t worry, there is an awesome FREE tool called Canva that can help even the most novice of designers create something that’s head and shoulders above a simple Word doc.

Still not super confident in your design chops?

Check out my DIY Lead Magnet: Tools and Resources Edition that is specifically made for this sort of lead magnet.

Grab the FREE Workbook

Grab this workbook to help you plan out your tools and resources lead magnet. Download the Workbook